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Patent for Pop Up Ads
Posted by Paul Szynol on Wednesday, May 07 @ 12:13:09 EDT Patent
This is news that not only Gator but virtually all Internet users will hate -- Brian Shuster has received a patent for pop-up advertisements.

The patent is known, ridiculously, as the “Traffic Management Utility." It's not clear how Shuster managed to persuade the PTO that he deserved a patent for pop-up ads, or how he will enforce his rights.

The clincher is that Shuster thinks one-click shopping was "fairly obvious", in contrast to his “more sophisticated mechanism” of controlling "exit traffic." Um, OK.

MSN has an article about Shuster and his "invention" here.

 
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Re: Patent for Pop Up Ads (Score: 0)
by Anonymous on Wednesday, May 07 @ 16:22:47 EDT
It might be less obvious, but he still might want to consider
if the onexit javascript parameter was originally designed
with this sort of thing in mind (although perhaps in the
guise of less commercial activies, such as exit surveys).

I recall seeing that as a suggested use of the trigger, but
I can't be sure it was before or after the use for pop up ads.


[ Reply to This ]


Re: Patent for Pop Up Ads (Score: 0)
by Anonymous on Saturday, May 17 @ 08:52:43 EDT
Cool! He should send letters to all those sites that use pop-up ads and tell the to stop. Brilliant! ;-) ...richie


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Re: Patent for Pop Up Ads (Score: 0)
by Anonymous on Monday, May 19 @ 18:11:35 EDT
If only someone had gotten a patent on spam.


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