Shaming sanctions typically involve the active participation of the offender: drunk drivers wear t-shirts that adverise their crime; couples who engaged in public sex publish apologies in newspapers; polluters confess in print.
But not all shaming requires the offender's participation. In 1994, for instance, LaMesa, California implemented a policy of publishing the names and even photographs of individuals who procured sex from prostitutes.
EasyCar has adopted the same practice w/ individuals who fail to return cars within 15 days of their due date: the company publishes their names and photographs on its web site.
Check out BBS News' report here. And don't be late with that credit card payment.