The White Stripes are releasing a new album, Elephant, in a few months. As part of their marketing strategy -- clothes make the man, marketing strategies make the band -- they're sending out advance copies to critics. In an apparently futile attempt to keep the album off of p2p networks, the advance copies were recorded on vinyl.
But the global marketing strategy doesn't stop there. BBC Radio 1 DJ John Peel, having gotten ahold of the record, played a few songs for his listeners. Whoops. The Whites' record company cease-and-desisted him. Oh the irony. Now the general listening public can only hear Elephant on the file-trading networks.
Peel's rant, in MP3 format, can be heard here (with a nicely bitter coda here).