Stivka writes "For one week they will post a rather large collection of songs of well known artists (including Red Hot Chilli Peppers, Dido and Elvis Presley) for free download. The "Digital Download Day" was started last Thursday by the initiative of OD2, a UK company. The hope is that by allowing downloads from legitimate websites this will somehow promote and encourage consumers to use them instead of Kazaa and Morpheus. So far the initiative has proven to be a success, as evidenced by amount of trafic generated by websites joining in the initiative.
More information about Digital Download Day is available here.
This information appeared in an article by Stephanie Bodoni published by Legal Media Group [reg. req.] (Change of tune in fight against music piracy).
Submitted by Steve V. Krishtul, New York Law School
Note:
Note: The Register has another take on the promotion (Music biz strikes back with free, DRM 'padlocked' downloads)."