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Links: Roundtable Discussion: Pop-Up Ads and the Law |
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Isenberg writes "GigaLaw.com has just published a special report: Roundtable Discussion: Pop-Up Ads and the Law.
The report includes a lengthy discussion among intellectual property attorneys, moderated by Professor Michael Landau, and touches on all of the recent relevant cases, including 1-800 Contacts v. WhenU.com, U-Haul v. WhenU.com, Wells Fargo v. WhenU.com, Google v. American Blind and Wallpaper Factory, and Playboy Enterprises v. Netscape Communications Corp.
The report also includes a link to an online discussion on GigaLaw.com about pop-up ads and the law.
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Re: Roundtable Discussion: Pop-Up Ads and the Law (Score: 0) by Anonymous on Saturday, March 27 @ 15:42:10 EST | I posted in forum there but want to ask you as well:
I want to notify you that there is a similar company that replaces and removes search engine ads and does it on the basis of user rights. But the twist is that it gives the user the option of turning off the option of replacing the ads with in the options menu.
The main concern is that today its replacing search engine ads, tomorrow it can replace ads of any size and other software can do the same thing based on this right. So please let me know your thoughts and if its legal or not.
I heard about this thru other forums and I have posted it as well in one forum to see and I was surprised to hear that most people think its legal. I have emailed you and a few other people and another one of my friends has as well. Because we think its a serious issue
Sandra
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Here is the post: http://www.webproworld.com/viewtopic.php?t=16025
This software http://toolbar.550access.com blocks and replaces search ads from the search results.
http://biz.yahoo.com/iw/040310/064214.html
I have been discussing this with a few of my friends on another forum, and I wanted your opinion as well. Is this a new trend that we should be concerned about? Will other software makers also include something like this? As a marketing consultant do we need to learn how to deal with this, the same way we have to deal with pop up blockers?
This software does not seem like spy ware, but I think they are pretty sneaky about how they replace the search ads. Even though they mention the ad is replaced. Is it legal to do?
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