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Fortune Mag Columns on Hollywood's Cluelessness
Posted by Ernest Miller on Thursday, October 17 @ 13:33:33 EDT Copyright
Fortune columnist David Kirkpatrick has recently penned two columns that show how Hollywood still doesn't get it and how thing may be turning around in Washington through organizations like DigitalConsumer.org (Tuning Out the Customer) and (Listening to the People Who Listen to the Music). A sample:
Later a panel of movie industry executives proudly asserted that they want to enter the digital future. They then proceeded to lay out the criteria for how they'd like to do it--by encrypting all movies so they could only be viewed on approved devices that electronically monitored your rights to see a movie, and by inaugurating a complex system of payments that would vary based on how long you intended to use a movie. If you wanted to keep it and indefinitely play it on all the devices you own, you'd pay a much higher price than if you just watched it once or kept it for two days. But such unlimited usage would cost considerably more than we pay today for a movie on DVD. The word the executives used most often was "protection" -- they aim to protect their products from the depredations of their untrustworthy customers.
They were met with incredulity. While they deserve credit for walking into the lion's den, I'd say 95% of the audience considered the executives clueless by the time they left the stage.
[via The Shifted Librarian]
 
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· Fortune
· DigitalConsumer.org
· Tuning Out the Customer
· Listening to the People Who Listen to the Music
· The Shifted Librarian
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