LawMeme LawMeme Yale Law School  
LawMeme
Search LawMeme [ Advanced Search ]
 
 
 
 
New cable network positions itself as TiVo-proof
Posted by James Grimmelmann on Thursday, October 31 @ 15:10:29 EST
Contributed by JamesGrimmelmann
Telecommunications
JamesGrimmelmann writes "A new cable network is arranging its programming to embed ads in such a way that TiVo-enabled consumers can't skip them without missing part of the programs, too. The Fine Living Network will superimpose ads on certain segments of its programs, and also allow advertisers to sponsor one-minute segments, larding up the screen with their products.

The techniques don't appear to be all that new -- infomercials, product placements, and alpha-blended network logos all come to mind -- but it's interesting to see TV executives trying to preempt advertisers' concerns about personal video recorders at the programming level.

The New York Times (freeregreqd) has the story (Network Tries to Foil Ad Skipping)."

 
Related Links
· More about Telecommunications
· News by James Grimmelmann


Most read story about Telecommunications:
The Irony of Propaganda

Options

 Printer Friendly Page  Printer Friendly Page

 Send to a Friend  Send to a Friend

Threshold
  
The comments are owned by the poster. We aren't responsible for their content.

Re: New cable network positions itself as TiVo-proof (Score: 1)
by ftobin on Thursday, October 31 @ 15:54:42 EST
(User Info | Send a Message) http://www.neverending.org/~ftobin/
By doing so, such cable networks play their hand, and bring the debate about similar issues home to Joe User, who owns a Tivo, and probably doesn't think that skipping ads is 'stealing'.


[ Reply to This ]


Annoying for Everyone (Score: 1)
by MurphysLaw on Thursday, October 31 @ 16:01:02 EST
(User Info | Send a Message)
I've seena few channels where they scroll ads along the bottom of the screen. I think that viewers will avoid such channels and programs.


[ Reply to This ]


Re: New cable network positions itself as TiVo-proof (Score: 0)
by Anonymous on Thursday, October 31 @ 21:30:06 EST
I hate pop-ups.


[ Reply to This ]


Leges humanae nascuntur, vivunt, moriuntur
Human laws are born, live, and die

Contributors retain copyright interests in all stories, comments and submissions.
Everything else copyright (c) 2002 by the Information Society Project.

This material may be distributed only subject to the terms and conditions
set forth in the Open Publication License, v1.0 or later.
The latest version is currently available at http://www.opencontent.org/openpub/.

You can syndicate our news with backend.php

Page Generation: 0.194 Seconds